Better Writing Through Design
Bronwyn Jones at A List Apart has an interesting article that applies design principles to online writing and states:
It’s one thing to write copy that fits on a website. It’s quite another to write copy that fits in with a website. You wouldn’t try to force an incongruous visual element into a carefully considered design. Same goes for written content. Even if you’ve wisely designed a site around the content it delivers, written copy may fit neatly physically but still ring false to the intended audience.