“Blog of Mr. Tweet” asks, Are you using Facebook, Linkedin, and Twitter differently? and features two commenters.
Heather Rasley comments that she uses Facebook and Linkedin infrequently, the former because she doesn’t “take it seriously” and the latter because it is in part “cold” and in part for the purpose of building her professional career. In contrast, she uses Twitter for personal and professional reasons and likes it because it is “malleable.”
Somewhat similar to Rasley, Dean Kakridas uses Facebook for close friends and family, Linkedin for building a professional networking profile, and Twitter for “a social stimulus for personal and professional betterment.”
Like these two, I use Facebook and Linkedin rarely. In part, at least, Facebook is not that important for me, as I moved all of my life and thus did not form a close network of friends. Like Rasley, I don’t post on Linkedin often, but consider a professional networking tool that may be of use in the future. Although I have only 20 connections, I am only one step away from their connections, which total to more than 3500 people.
Unlike Rasley and Kakridas, I use Twitter rarely. I can see its usefulness in business endeavors and for friends who are separated spatially. On the latter, it’s much easier (and cheaper) to tweet and reach 10 (or more) friends in different states and countries than it would be to text or call all of them. Even so, I just haven’t gotten around to using it frequently.
Like the other commenters stated, these tools have different purposes, which affects the frequency of posts and their content, and in the case of Twitter, even the amount of content. So, rhetorical considerations are mediated not only by social and cultural considerations in the nature of audience and purpose, but also by material constraints and affordances.