Mainstream going web 2.0?
Earlier I mentioned Jon Udell’s post on the influence of technology on writing. Now, the Read/WriteWeb is looking at how mainstream media are increasing their use of web 2.0 services. From their table, one can see how major newspapers are using not only RSS feeds but also digg and del.icio.us, and to a lesser extent, newsvine. It will be interesting to see how online and offline genres will continue to interact and influence one another.
In addition to media, it seems that business in generally is embracing web 2.0 technology. In the DMNewsBlog, Giselle Abramovich reports on research showing that companies are adopting social media.
A University of Massachusetts Dartmouth survey found that the fastest growing Inc. 500 companies adopt blogging, podcasting and other social media as business tools and a majority of companies consider social media to play significant strategic role.