College students in America are not as “digital” as we might wish to pretend. And even at elite universities, many are not rich enough. All this mystical talk about a generational shift and all the claims that kids won’t read books are just not true. Our students read books when books work for them (and when I tell them to). And they all (I mean all) tell me that they prefer the technology of the bound book to the PDF or Web page. What kids, like the rest of us, don’t like is the price of books.

The survey found that 34 percent of the managers who do screen candidates on the Internet found content that made them drop the candidate from any short list.

It’s one thing to write copy that fits on a website. It’s quite another to write copy that fits in with a website. You wouldn’t try to force an incongruous visual element into a carefully considered design. Same goes for written content. Even if you’ve wisely designed a site around the content it delivers, written copy may fit neatly physically but still ring false to the intended audience.

Snelson and other space activists have set up virtual shop on (and above) Space CoLab Island, adjacent to the International Spaceflight Museum. The island, which serves as Second Life’s nexus for NASA and allied space groups, boasts a high-tech headquarters building, a mountaintop meeting room and amphitheater, and three levels of “skypods” floating directly above the mountain. …
NASA is serious about using Second Life as a frontier for collaboration and technology, said Jessy Cowan-Sharp (a.k.a. DragonFire Kelly) of Ames Research Center. “If you look at the functionality of Second Life, it’s really just a set of tools that you can do whatever you want with,” she told MSNBC.com. “There’s so much more going on with Second Life than games.”

This is clearly a site that, finding conventional means [for advertising] blocked, has chosen to use unconventional means to reach an audience. Putting copies of their blog on domains that are very close to established but completely unrelated blogs is apparently one of their strategies.

For all the visual appeal of avatars and slick 3D graphics, they could prove to be mere trappings of a bigger change in how people use the Internet — one only hinted at by the current crush of so-called Web 2.0 companies.

Above all, virtual worlds hold the potential to transform social interaction online: In contrast to the Web, where there’s almost no assumption of a human heartbeat behind the Web page, virtual worlds are inherently social settings. “You go up to an avatar and you know there’s a real person on the other end,” says Joe Miller, vice-president for platform and technology development at Second Life creator Linden Lab.

Blogging is about writing. Many claim that content is king. If content is king, then the army that protects and defends the king is the written word.

She has a list of 30 nuts-and-bolts points on writing better posts.